MOSHAMA AlaviBros' Toy Boutique
All rights reserved by AlaviBros’ Company | March 2014
Minimals are an adorable line of modular animals characterized by the use of primary color palette and geometric shapes. The name derives, at a time, from the word "Minimalism" and the contraction of "Mini-Animals". Certainly, they're set out to expose the essence of toyness through eliminating all non-essential forms, features and concepts. Together, they create a pantone of colors, animals, clothes, styles and archetypes, encouraging people to find themselves between them.
MOSHAMA is the traditional Arabic term for plastic. In modern times the Farsi language simply uses the word plastic, but the old Persian guys were always more comfortable using the word MOSHAMA. The younger generations have really not heard the word at all, so today we are honoring the tradition of our grandparents and re-adopting the term MOSHAMA.